Generation Z - also known as 'digital natives' - are not just savvy in the world of social media, but are also influential in the culinary world. They're decision makers and trend setters - influencing their peers on what to wear, who to follow, and - yes - what to eat.
Over 90% of Gen Z consumers like trying new foods and beverages. Which means that you have an incredible opportunity to appear to this demographic! So what kinds of foods are capturing their attention? According to Datassentials, Mexican cuisine is considered in Gen Z's top 3 favorite global cuisines. Foods like street tacos, carne asada and tamales are particularly favorited amongst this group. They're also interested in trying dishes that come with signature sauces! So with that in mind, here are some recipes that are sure to capture the attention of Gen Z.